Don’t Forget Your Current/Existing Customers

  The hope is that once you sell something to a customer that person or company will be your customer for many years to come. But, reality is that you have to continue fostering that relationship or risk losing that customer without even knowing it. As an example, we recently lost a customer who bought an entry-level product to manage one part of his business but later bought a full suite of products from a different company because we lost contact with him. 

  Many times, we bend over backwards to win that first deal but end up forgetting that we still need to work hard at maintaining that relationship. Especially in this economy, don’t forget your current/existing customers as they can be your best allies, references, and customers. As the economy improves and businesses begin to invest, if you have maintained that relationship, it’s almost guaranteed that your customer will at least talk to you first before looking elsewhere.