I just created an ad for one of my Google Adwords campaign and wanted to see if it leads people to this post. When I was more active in the coaching community I gave seminars and taught people Duct Tape Marketing’s “7 Steps to Marketing Success”, which is a good roadmap for any small business to follow and implement:

1. Narrow Your Market Focus
2. Find and Communicate a Core Difference
3. Package Your Business
4. Create Marketing Materials that Educate
5. Establish Your Lead Generation Trio
6. Automate and Dominate
7. Live by the Calendar

  Overall, I think that this is a very good strategy for most small businesses to follow as many don’t have a plan or many times have trouble knowing where to start. Within each of these main steps there are several substeps, but I will try to discuss in more detail about each step and later post a pdf for people to download. What are your initial thoughts on these 7 steps?