Jun
06
7 Steps to Marketing Success
ByI just created an ad for one of my Google Adwords campaign and wanted to see if it leads people to this post. When I was more active in the coaching community I gave seminars and taught people Duct Tape Marketing’s “7 Steps to Marketing Success”, which is a good roadmap for any small business to follow and implement:
- Narrow Your Market Focus
- Find and Communicate a Core Difference
- Package Your Business
- Create Marketing Materials that Educate
- Establish Your Lead Generation Trio
- Automate and Dominate
- Live by the Calendar
Overall, I think that this is a very good strategy for most small businesses to follow as many don’t have a plan or many times have trouble knowing where to start. Within each of these main steps there are several substeps, but I will try to discuss in more detail about each step and later post a pdf for people to download. What are your initial thoughts on these 7 steps?
Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!
Interesting post, perhaps you can elaborate on the 7 steps.
Found your site through your ad words campaign, I’ll pop back to read a few more posts.
Stuart
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