How To Start a Business – Simple Marketing Framework

  First and foremost, thank you for the people who have posted comments and sent emails. My initial free budget of $100 from Google Adwords is almost gone and the campaign met my expectations. It would’ve been more successful if I created a good landing page or had a clear call to action, but that will have to wait given my schedule. Going forward, I would very much appreciate it if anyone who comes to this site via Adwords or through a search would kindly leave a small comment. That’s how I’ll know that people are getting some value from reading my posts and help me going forward.

  Okay, back to “How to start a business”. In my last post, I started to write about the ”7 Steps to Marketing Success”, which I recommend to any new or existing business owner use to jumpstart his/her Marketing efforts. But, before going into each of the seven steps, I should’ve started with this post, which outlines my simple marketing framework for any small business:

1. Opportunity Identification
2. Find a “Target Market”
3. Build a Marketing System Around That “Target Market” (e.g. 7 Steps to Marketing Success, 4 Ps, 4 Cs, etc.)

  I will be going through each of the steps in this simple framework and later explain each step in the “7 Steps to Marketing Success”. I hope you read through all the steps chronologically and give feedback on this framework later. I like numbers and sad fact is that the odds are already stacked against us in starting a new business. A statistic I found was that 40% of businesses fail within the first year, 80% within five years, and 96% before ten years. A good way of increasing your odds is to have a plan and have a better idea of what you’re getting into (I didn’t say “know what you’re getting into” because no one ever will). Yes, it’s easier said than done, and there are many variables that you won’t think about until you face them, but I can guarantee that having a framework as a foundation to start your business will increase your odds. Or you may decide that you’re better off working at your current job.